Communication Models (DC 5, Angelo Gomos, Block A)

Communication Models

Linear Model

The Linear Model of Communication often depicts a one-way process of communication. It often involves the sender, the message, the channel, the receiver, and the effect. What makes it unique from other communication models is that the Linear Model does not consist of a feedback. It mainly displays the process of sending the message of the sender to the receiver often in the presence of noise.

As a video example for the Linear Model, I chose the scene in the film entitled, “2012”. In this scene, the president of the United States made his speech through the television towards the masses. The president acts as the sender of the message. Television is the channel. While the technical difficulties are considered as the noise. The people or the masses, on the other hand, serve as the receiver.

Interactive Model or Interaction Model

The Interaction Model has a feedback between the sender and the receiver. They often share a message with each other once they understood with one another as they communicate. It is a two-way process in which the sender sends his message to the receiver, and as the receiver begins to understand the message, the receiver eventually sends back his message or his response to what the sender sent. Basically, the sender and the receiver could interchange roles. Thus, making them interact with each other.

As an example of a video for the Interaction Model, this video shows an interview between a world-renown host or interviewer, Ellen DeGeneres, and a popular Hollywood celebrity, Alex Pettyfer. The two of them acted as both the sender and the receiver by their exchange of words, understanding one another through this process of communication.

Transactional Model

In the Transactional Model, the sender can be the receiver of a message at the same time that the receiver can be the sender as well. It highlights the fact that communication is an on-going, fluid, or simultaneous process that makes the sender become a receiver (or the other way around) to the point of understanding.  This communication process is always practiced when one person engages a conversation with another one. Sometimes, simple gestures from the receiver of the message while the sender is still directing his message can still send a fragment of information.

In the video for the Transactional Model, acclaimed and veteran pop superstar, Madonna, was being interviewed by one of Britain’s famous hosts, Graham Norton. We can see a scene in the video where Graham tells Madonna the name of his dog, Madge, which has some similarities to the popstar’s name. Madonna then flicks her gaze towards somewhere else, signifying that naming the dog as Madge was somehow derogatory for her as she slightly shares the same name of a pet. When Graham tells her that Madge was a rescue dog, Madonna shifts the direction of her gaze once again, showing all the more awkward-ness in the interview while the audience laughed.